Source Performance

Source intelligence

Campaign breakdown

Compare channels and campaigns by lead volume, contacts, and raw event activity before drilling into individual journeys.

Jun 1 – Jul 1

Source groups3Grouped by source / medium / campaign

Leads from sources7Lead events in this source table

Contacts from sources6Identified or anonymous contacts

Events from sources42Raw tracked attribution events

Attribution table

Sorted by leads

Source	Campaign	Leads	Contacts	Events	Lead rate
googlecpc	brand-search	2	2	18	11%
facebookpaid_social	summer-ac-repair	5	4	24	21%